THIS ISSUEIs Your Website Located on a Dead-end Street?How to Get Two Year's Worth of Leads in 14 Days at a 98% Discount Where
to Find Out: Not Receiving
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So YOU get better results! Oak Leaf Marketing My former M&CS cohort, Aleesa Drennen, has founded her own marketing firm, Oak Leaf Marketing where she offers:
And
she's good! Reach her at |
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man who cannot smile should not open a shop." |
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Nowadays I spend my working hours helping clients drive low cost, high quality prospects to their websites. But it's not about the traffic. It's about the website. Your website. And what happens when someone arrives. "Cul-de-sac" may sound sexy but a web site offering nowhere to go and no motivation to take action is a high-tech marketing tool with no engine. Here are 3 quick tips* to help you turn a dead-end website into an 4-lane highway heading directly toward your bank acccount. 1. Know what action you want visitors to take: This is determined 100% by your selling process. Possibilities include:
As you decide what your "most wanted response" should be, remember the key isn't just what you want visitors to do, it's what you can get them to do at this stage of your budding relationship. 2. Take away the risk: Now that you have moved your website off the dead-end street, you need to take down the STOP signs. Visitors don't know you, don't trust you, and suspect that in the end you are going to try to sell them something they may not want. What a way to say hello. Make them comfortable. Show them they risk little or nothing. A few good words or phrases to use:
3. Offer several ways to respond: A multitude of studies confirm that the more response methods offered, the more responses there will be.
Provide every avenue you can for prospects to reveal themselves. Sorry folks to keep harping on this, but I swear if I discover the fountain of youth I'll be just as determined and delighted to let you know about it. Mini Case Study: Last Monday I got the thumbs up on a Google Adwords™ proposal I had recommended to a brilliant industrial client of mine. Results: By Friday of the same week:
Compare this to the investment made in Thomas Register over the past two years:
Granted, my client also got some phone calls and other contacts through the trade directory, but...whew. Google Adwords is the closest thing to a no-brainer I've seen since they invented business cards. Want a proposal? *Estimated time to get 180 visits at this rate. PS: I checked the stats again Saturday morning and the visits were up to 63! After having his website up for many years, my client set 3 records this week: Most Hits, Most Bytes and Most Page Views. I called him Friday to tell him the results of the week and he said they had noticed a lot more activity. If you want sales, you've got to get traffic.
Sometimes it helps to discover which words are used more often on the Internet. You can find out at www.GoogleDuel.com. Type in 2 words to find out which one is mentioned more often on the millions of web sites that Google spiders. By the way, as of this writing it's:
Published
by Gary Arndts Copyright © 2004
Marketing and Creative Services, Inc. Marketing
& Creative Services |
Is
Your Website Located on a Dead-end Street?
How to Get Two Year's Worth of Leads in 14
Days* at a 98% Discount
Where
to Find Out... Is God or Sex More Popular?