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How Santa Could Get "Rich as Bill Gates"

We "Shamelessly Seduced" 13,768 Red Hot Prospects

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Send them to garya@mcs1.net

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So YOU get better results!

Oak Leaf Marketing
My former M&CS cohort, Aleesa Drennen, has founded her own marketing firm offering:

Marketing Plans
Graphic Design
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PR
Brochures
Ads
Logos
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Multi-Media
Websites

And she's good!
Reach her at 765-935-1127
Cell: 765-969-7628

How Santa Could Get "Rich as Bill Gates"

If Santa was like the rest of us and didn't mind making a buck, he could become the richest human being on the planet...and still give away all those toys!

If fact, he'd have millions pouring in precisely because he gives away all those toys. Santa could capitalize on something called back-end marketing. It goes like this:

You buy a printer for your computer for only $39.95 - a deal you really have trouble comprehending, until you find out the toner cartridges cost $49.95 each.

(Feeling that back-end sensation already?)

A heating and air conditioning business offers to do a low cost $19.95 service on your furnace, but they find a crack in the fire pot and you spend $3000 to replace the whole system.

You attend a $29 seminar to learn all the basics of building a web site. Then you get excited and order the Complete Web Page Instruction and Software package displayed in the back of the room for $399.00.

You join the Music CD Club and get 7 CDs for only 99¢. You must also agree to buy 3 CDs each year at their regular price of $19.95 each.

You sign up for a Free Enewsletter on a website because you also get a Free Booklet. Every newsletter issue presents wonderful products for you to purchase - and sooner or later you do.

Since the world's most powerful marketing strategy is giving before you get, Santa is in a prime position to make a fortune. His potential customers consist of virtually every home in this country and lots of others.

His back-end businesses might include:

Santa's AA Size Battery Sales, LLC

Santa's XBox™ Repair Station (I shipped my son's broken XBox to St. Louis but I'd just as soon send it to the North Pole - Santa's a brand I trust)

Team Santa's Old Barbie™ Facelift Kits

Santa's Red Wagon Wheel and Hub Cap Replacement Center

The 'Claus We Care' Toy Assembly 900 Helpline -

Santa knows more than just whether you've been naughty or nice. He knows if you're in the market for more Lego's™. He knows whether you just got a DVD player and could use a few movies.

In a flash, he could become the premier resource for toy accessories, repairs and replacements and add on products. Why? Because he gave away the toys.

Notice how jolly he's been? Look out for a major back-end marketing operation.

Think back-end marketing doesn't apply to your business?

Bet it does.

We "Shamelessly Seduced" 13,768 Red Hot Prospects
They Swarmed Our Clients' Websites Like Bees in 2004

• We didn't run one newspaper ad.
• No television campaign was launched.
• Not one spot was heard on the radio.
• Didn't use a single trade publication.
• Direct mail? Sorry, not even an email was sent.
• No billboard or park bench ad saw the light of day.
• We handed out no coupons; nor erected any point-of-purchase displays.
• Not one industrial directory or trade show booth was put into action.
• Zero postage costs were incurred .
• There wasn't a peep in terms of word-of- mouth or referrals.
• We didn't hand out one brochure or show a video.
• Not even a single business card was slipped into a prospect's hand.

We didn't use any of these - many high priced! -strategies which are all really designed to get prospects to a website. And yet, we delivered thousands of absolutely red hot prospects for pennies a piece.

We'll tell you how we did it - and how you can, too! Go to www.mcs1.net/free-guide.htm and download: "How the Sharpest Marketers are Getting New Business"

How to Find Out... Are There Mispelled Words on Your Website?

Is your website is up to snuff?

Are there mispellings or broken links? Is your load time too long? Find out this and more at www.sitereportcard.com. It's free.

Published by Gary Arndts Copyright © 2004 Marketing and Creative Services, Inc.
All rights reserved.

Marketing & Creative Services
215 Industrial Parkway • Richmond, IN 47374
Phone: (765) 935-1127 • Fax (765) 935-0156
Email: garya@mcs1.net