THIS ISSUEMarket to Your Prospect's Hidden MindForget Creativity ... Win the Award for Being Consistent! February VICTORY: 2,659 to Zero! Where
to:
You're Invited to Forward ThinkMarketing Along to a Friend or Competitor
Marketing topics or questions you'd like us to discuss in ThinkMarketing? Send them to garya@mcs1.net
or call Gary Arndts at 765-935-1127 Better ideas...
So
YOU
get better results!
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"The most merciful
thing in the world, I think, is the inability of the human mind
to correlate all its contents." |
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Market to Your Prospect's Hidden Mind You are sitting in the parking lot at work, or at the shopping mall. You suddenly realize the most astounding thing...you can't remember driving there. You're there. But how? Who drove your car? Who navigated all those twists and turns in the roads? Who stopped at red lights and got going when the lights turned green? Obviously you did. But that whole time you were thinking about how you were going to ask your boss for a raise. Or you were planning your daughter's birthday party. Or you were thinking about your son in the army. Your conscious mind did not do the driving. Your subconscious mind took over and carried you to your destination. What's that have to do with marketing? Only this. Your subconscious mind also does most of your buying. Often you are not consciously aware of the big engine that drives your purchasing decisions. Buying behavior originates in the subconscious mind. Your mind has this deep down "gut feel" that it's okay to purchase this brand pain reliever, or go to a particular dentist, or shop at a particular store, or eat at a certain restaurant. As a marketer, your job is to penetrate the layers to reach the subconscious mind of your prospects. If that sounds hard, it's because it's darn near impossible...in the short term. That's why most short term advertising campaigns fail. That's why giving up too soon is the second biggest reason that marketing plans fail. (The first is that they are never put into action in the first place.) On the other hand, in the long term, setting up your outpost in the subconscious mind of your prospects isn't that difficult. It requires 3 things. Be relevant Be consistent Repeat, repeat, repeat How to do it? Keep reading...
What a boring thought. But at some point every marketer needs to choose, "Are you in it for the excitement or the money?" If you are in it for the money, here's how to succeed at the big three: Be relevant: Of course it sounds good, but people do really have a need to "Reach out and touch someone". They also need the motivation to "Just do it". Make sure your message has meaning and importance for your prospects. Be consistent: Keep the same slogan. Same logo. Same colors. Then after 5 years: keep the same slogan. Same logo. Same colors. Be repetitive: Be patient and stay focused. Keep communicating. As time goes on you will become as comfortable as an old shoe in the subconscious mind of your prospects.
Last month we drove 2,659 red hot prospects to client's websites for less than the cost of a single quarter page ad. Someday you may get tired of marketing the old fashioned, high priced way. On that day, you can start by visiting www.mcs1.net and download, How the Sharpest Marketers Are Getting New Business. It's free.
Here's a place where you can just type in your URL and up pops a list of other websites linking to your site. You can also put in your competitors' URLs and see who is linking to their sites. Hint: create a "hit list" of links they have but you don't and go after them. Do it for free at: http://www.555webtemplates.com/backlinks-tool.asp Published
by Gary Arndts Copyright © 2005
Marketing and Creative Services, Inc. Marketing
& Creative Services |
Forget
Creativity ... Win the Award for Being Consistent!
February
VICTORY: 2,659 to Zero!
Where
to ... Find
Out Who Is Linking to You and to Your Competitors!