THIS ISSUEThe Missing Ingredient to Turn Your Website into a Money MachineE-mail is Easier than You Think! April Scoreboard: 3,002 to Zero! Where to Find: An Excellent We We Monitor
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So YOU get better results!
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| "The most successful
advertisements are usually just outside your comfort zone." |
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Mention Internet marketing and the first thing we think about is creating a website. But a website isn't the most profitable Internet marketing tool. In fact, it's not even a close second. (However, you definitely need a website to make this work.) E-mail Marketing is the most profitable form of Internet marketing! According the the Direct Marketing Association, when it comes to providing a ROI (return on investment), it beats out Direct Response TV, Inserts, Direct Mail, Radio, Catalogs, Telemarketing, Coupons, Newspapers and Magazines. Not just beats them...beats them by a mile. For example using a relative profitability index,
We're not talking about spam or mass e-mailing to people who don't want to hear from you. E-mail marketing means sending communication to a list of people who have opted-in as subscribers to your list. Recent Findings (Source - DoubleClick 2004 Consumer E-mail Study):
In a nutshell, if you are not using e-mail, you are missing the single most profitable and economical marketing tool out there. E-mail is the missing ingredient to make your website the outstanding money generator you want it to be.
E-mail doesn't have to mean publishing some giant newsletter or e-zine. In fact, most of us are better off doing something simple. Here are a few ideas: Just stay in touch with your customers. "Studies confirm that most customers are lost, not through high prices, or poor service; they are lost through perceived neglect." Even if you just send out a little note or announcement occasionally it will pay dividends. If you sell something physical, send out product updates, new product announcements, product improvements, tips on ways other customers are successfully using your products. Send routine maintenance reminders. Just anything helpful. Keep it brief. As one marketing guru said, you can't bore anyone into buying your products. Service businesses have a wonderful opportunity to provide a helpful tip or two every month. Or share success stories and announce special opportunities. And if you really want to have them eagerly awaiting your next e-mail, offer your readers something free:
If only one out of three of your e-mails includes such an offer, your audience will learn to open and read every one they receive.
Last month we drove 3,002 red hot prospects to client's websites for less than the cost of a single quarter page ad. Someday you may get tired of marketing the old fashioned, high priced way. On that day, you can start by visiting www.mcs1.net and download, How the Sharpest Marketers Are Getting New Business. It's free.
Is your website focused on your customers or on you? Here's a handy calculator that will analysis your site. It will let you know if your website has too much We We and not enough You. Use it for free at: http://www.futurenowinc.com/wewe.htm Published by Gary Arndts Copyright © 2005 Marketing and Creative Services, Inc. All rights reserved. Marketing
& Creative Services |
The
Missing Ingredient to Turn Your Website into a Money Machine
E-mail
is Easier than You Think!
April
Score: a Massacre!
3,002 to Zero! 
Where
to find... An
Excellent We We Monitor