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THIS ISSUE 5 Ways to Show Up on Search Engines and Not Shoot Yourself in the FootIn Case You're Using a Six Shooter... May Scoreboard: 3,334 to Zero! Where to Find: Your Hottest Keywords
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"Clients
have different opinions. We try not to have an opinion because
it's dangerous to do so. We just listen to the client." |
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Advertisers have this gut instinct that they should show up on Internet searches. In fact, they're right! Most businesses can enjoy substantial marketing success with just two things:
Unfortunately, many websites are starved for traffic. A recent study showed that 62% of marketers are giving top priority to redesigning their website in the coming year. If you are one of those people, start with the concept of first doing yourself no harm. Avoid these 5 things that scare off search engines and cost you traffic. 1. No Flash. Customers do not like flash. Search engines do not like flash. When I arrive at a website with a flash introduction, I click off in a flash. (Is that where that darn word came from?) 2. No Frames. A frame is a part of your web page that stays the same while other parts change around it. Think of frames as junk food. Frames are a bad idea that some people really like. Many people insist on using frames. Don't be one of them. 3. No Pyramids. Pyramid sites are created with the expectation that they will stand for thousands of years without changing. They are monuments, not marketing tools. If you don't constantly update and improve your website the sands of time will bury it. Search engine spiders will walk right over it without even knowing it's there. 4. No Clue on Keywords. Keywords are the words or phrases that searchers key in when they are seeking your product or service. So if you want to show up on search engines, you need to identify your best search words - and use them in your content. (See "Where to Find" below) 5. Limit PDFs. PDFs are wonderful files that permit visitors to download and view documents in the exact format you created them. They are great for offering free informative guides, product specification printouts and so on. However, don't build your entire site around PDFs. Search engines aren't wild about them. If you have documents on your site as PDFs, you may wish to have your website developer duplicate them (or summarize them) as search engine friendly HTML files.
Here is one more bullet to dodge if you don't want to shoot yourself in the foot. Don't launch your website without a site map. A site map is simply an index that helps visitors and search engines uncover all the rich content you're making available.
Why leave your success to the whims of search engines? Using pay per click ads last month we drove 3,334 red hot prospects to client websites for less than the cost of a single quarter page ad. Tired of marketing the old fashioned, high priced way? Start by visiting www.mcs1.net and download, How the Sharpest Marketers Are Getting New Business. It's free.
Go to Overture (Yahoo) http://www.content.overture.com/d/. Visit the Advertiser Resource Center. Use their Keyword Selector Tool to uncover which keywords are being used by your prospects. You'll want to be clued in to these phrases so you can be sure your website includes an abundance of the best ones. Published
by Gary Arndts Copyright © 2005
Marketing and Creative Services, Inc. Marketing
& Creative Services |
5
Ways to Show Up on Search Engines and Not Shoot Yourself in the
Foot
In
Case You're Using a Six Shooter...
May
Score: 3,334 to Zero!
Where
to find... Your
Hottest Keywords!