THIS ISSUEWhy Are You Still Searching for Customers?How Pay Per Click is Different from Any Other Marketing Get the Inside Scoop! Download This Free Guide: "How the Sharpest Marketers Are Getting New Customers"
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So YOU get better results! SPECIAL ANNOUNCMENT! My former M&CS cohort, Aleesa Drennen, has founded her own marketing firm, Oak Leaf Marketing where she offers:
And
she's good! Reach her at 765-935-1127
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"Trying
to assess the true importance and function of the Net now is like
asking the Wright Brothers at Kitty Hawk if they were aware of
the potential of American Airlines Advantage miles." |
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It's hard. There is a better way. Every day people get on the Internet and try to find your product or service. You might be amazed. Take a quick look at several consumer and industrial markets... Antiques: Say you have an antique shop, or that your job is to attract tourists to an 'antique shopping' destination. In August of 2004*, 3,074 hot-to-shop antiquers went online and searched for an "Antique Mall". (Hey, these people are looking for what you are selling!) You might say, "Yes, but these are nationwide searches. What if I have an Antique Mall in Ohio?" Okay, here is how many searched in August for a mall in Ohio:
Industrial cleaning chemicals: Say you sell industrial cleaning chemicals! Is anyone actually looking for such things? In August there were:
Ferrite cores: Perhaps you sell magnetic cores for people who design electronic components. Over 700 people looked for you in August!
Education: Like to attract new students to your computer training classes?
Machining fixtures: Some marketers don't get thousands of prospects because you sell something that very few people need. But that is okay. If you design and build fixtures to hold parts for machinists, just think what each one of these jewels might be worth:
Banking: You're a bank. Are there people looking to invest their money with you?
"Hold it," you say, "I don't have CD rates. I have great CD rates! I want to tell the whole world..." Sure you do! But first perhaps you should answer the call of all these people who are asking where to find a great CD rate:
(*These
searches are for these specific words in one month. Many,
many more variations of these words are typed in every day. Including
misssspelllings. And
these represent the results on only a few of the many search engines.
So the actual number of searches out there is far greater.) These are prospects you don't have to search for...they are searching for you! Even more amazing, if you know how to do it, you can get these prospects to your web site for pennies each. These are diamonds at your feet, ready to be picked up. That's why, at Marketing & Creative Services, I now focus on helping my clients with search engine marketing.
These leads are every bit as good as the $100 leads I used to get through direct mail, trade publication ads, industrial directories, trade shows and other ways. Only these prospects cost pennies. When I was telling about re-focusing my business, someone asked me, "Are other forms of advertising dead?" Not at all. In fact, they are increasingly necessary for any marketer who wants to maintain their position. At this time about half the U.S. population uses search engines. So to reach your entire market, you need to include a variety of marketing tools. But pick up these diamonds laying at your feet - before you start the hard job of drilling into the rock for prospects. For many marketers, Pay Per Click advertising should be at the very top of your list of marketing tactics.
Visit our new web site at www.mcs1.net. Download this free guide: "How the Sharpest Marketers Are Getting New Business" Lot's of tips are included. It's free for you and you can download it immediately to your desktop. If you have any interest, call me at 765-935-1127 or email me at garya@mcs1.net. I'll give you a proposal.
Published
by Gary Arndts Copyright © 2004
Marketing and Creative Services, Inc Marketing
& Creative Services |
Why
Are You Still Searching for Customers?
Why
Pay Per Click is Different from Any Other Marketing
Where
to Find it... Want
to Learn More About Pay Per Click?